Chinese jewelry brand it hit machine chain and franchise mode will be " Dances with Wolves " , in order not to be "crying wolf " eat , we must first become a " wolf ." Wax injection machine in the face of numerous jewelry giant, Chinese jewelry enterprises to compete with the giants of it ?
Brand jewelry by visual effects tools, as well as the characteristics of the name , logo , slogan and other products , such as the unique combination of qualities connotation , consumers initially only thing familiar to the visual , but can really form a loyal consumer groups, is a brand with its own
The unique qualities and characteristics, that is, after the brand has a personality. Melting machine each main department stores in order to meet the international jewelry after joining the WTO , the domestic brand mix era , have carried out combing the store brand jewelry brand should take advantage of this opportunity to seize the terminal stores .
Right jewelry brand positioning equipment .
International brand is gradually sinking " Chinese jewelry" jewelry equipment, all the way into the Chinese market products directly , the other way is to enter the Chinese brand .
China ’s jewelry industry has entered a brand new era of competition as the core of carving wax, how to create their own brand , has become the first to solve all the jewelry business topics . Positioning is to identify possible differences between competitors , and effectively say to the target market
It is different from the Ming and competitors. Compared with the world famous jewelry , the majority of our clothes jewelry brand connotation relatively scarce , too abstract , do a better job of the few . Brand positioning is the hub of branding is the first step , many if not identify the location, corporate brand
Efforts, in particular branding effect will be greatly reduced , or even deviate from the direction of the ultrasonic cleaning machine. A good jewelry brand , it should be a manifestation of the spirit of the national culture , a regional economic and cultural customs of the manifestation of an era should be the epitome of fashion culture magnetic
Force polishing machine.
Rich connotation of the brand ultrasonic cleaning machine. Most of the jewelry business and our brand positioning concept is relatively trance , some companies simply do not have the brand positioning, but the blind pursuit of "fashion ." Department store or mall jewelry shop in the main sales channels . Therefore
China’s jewelry today, more than ever, need to implement brand strategy. People have the spirit of the brand have meaning . No connotation of the brand , is like a man without the same spirit .
To seize the high ground terminal . On the other hand , the system of international brands to enter the market franchise , format the entire chain of stores will play a significant change in the system of steam cleaning machines . Brand positioning is to find a suitable location for the brand, the main purpose is to give consumers one kind
Psychological enjoyment, such as the brand’s quality, characteristics , personality, taste, fashion and so on.