Chinese jewelry brand like it did not hit the aircraft caught the psychological needs of consumers, no nurturing Chinese jewelry brand unique ethnic culture, wax injection machines rely on advertising bombardment and the star ’s image endorsement, can not have an international vision and international markets appeal, will only be good times never last
Or inherited jewelry followers instruments for international jewelry market.
First locate homogenization. Certainly say , gold water " to make the brand " is already resonating jewelry industry , domestic jewelry enterprises manifested a lack of molten gold machine professional conduct direct and immediate cause of the current difficult to expand the domestic jewelry brand jewelry equipment. Formed on a good brand
Like vintage wine brewing , as not only takes time accumulation, more resources need to be optimized configuration .
Create scale within such a special jewelry jewelry industry special equipment industry is not an easy thing, so the international jewelry giants casting their eyes brand carving wax strong international jewelry brand is a prime giants Swordsman baby mending . Market perception of the war
Field , rather than the product of the battlefield. Now is the era of the flamboyant , jewelry consumption naturally there is a big psychological divergent ultrasonic cleaning machine, we went to the mall to see a large jewelry , jewelry design like domestic brands are worse soon after . Consumer brand consumption, it is the quality of
Cultural consumption , consumption is a personal psychological magnetic polishing machine .
Domestic jewelry brand "three Achilles heel ."
Second, brand planning weakness.
Third, the lack of cultural connotations . This includes brand positioning , brand personality , brand and culture , ultrasonic cleaning machine and need to brand personality through brand names, product design, product packaging, product promotion , product sales show it.
In recent years , China’s jewelry industry eager to cater to the market , with the international steam cleaning machines , resulting in the accumulation of their own culture and jewelry brand grim touch. The difference is that the jewelry brand to different consumers feeling heart infection , jewelry for consumers, is their personality, show
Shows its image carrier.